It cannot be repeated too often that the right kind of advertising constitutes a great part of the event’s success. This is true for any big pre-planned event that requires a large number of audiences. There is no definite path to achieve the number while broadcasting or live streaming but when you can reach the right kind of audience or make your event notoriously famous among various circles; one can observe an upsurge in the chances of achieving it.
But this kind of advertising consumes a large chunk of your finances which is only possible if it is an established organization that can afford it. This is highly impossible for an entrepreneur who is struggling to make a name for him in the world or a startup that is launching its first product. So, gaining an audience is the only setback that the entire race of live streamers face when they plan on live streaming a certain event.
Maximize Your Audience Reach Through Social Media
The solution to this problem is building you and your company a reputation online (in social media) and staying in touch with them regularly. This gives you a stable audience that is interested in you, your company, or your product and who wants to know every update about it. The next is to make them knowledgeable about the event. But to gain the maximum number of audience for your live event, you need to follow some set rules which can lead you into the path of success. We have listed out these steps for you below. Check them out.
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| Live Stream Your Events |
1. Constant Updates
Build suspense. Make the timing and part of the content of your event known to every user among your followers. Images catch more attention than text. Try to create images comprising of the appealing information about the event.
2. Create Images, Teasers, and Trailers
Choose the appropriate images (general) to let the users know what the event will be about. Make teasers of your preparations, rehearsals, etc. Invest on trailers that let the users know about the content that is going to be covered in the event and how it will help them.
3. Cover every Social Media Platform
While advertising, try to cover all the major platforms like Facebook, Twitter, Youtube, and Periscope. Let them know about where they can watch the live stream. Ask them to share the URL as much as they can.
4. Guests Attending
If there are any reputable personalities that are attending your event as Chief Guests, make the audience know about it. Using a person’s reputation to sell products is one of the most basic marketing techniques.
5. Email Blasts
If you are in possession of a strong user base, you can use it to send mass emails and let the users know about the upcoming event along with the platform/ URL that you are going to live stream and the timing. This conventional technique will be of mighty help when it comes to advertising.
6. Choose a platform that gains you a maximum audience
Live streams on type one social media platform may not gain you as much engagement as in another. Check the analytics. Choose the right platform where your target audience is more likely to be online and live stream in that.
7. Timing
The timing of the live stream is of major importance. Select a time when the most number of users are online. Weekends are the best time for an entertainment event. If it is Official like a conference and is beneficial to office going populace, weekdays may work like a magic. Always check the analytics before you set the time.
8. Live Stream on Multiple Platforms
Using live broadcasting devices like Freedocast, events can be streamed simultaneously on multiple platforms like Twitter, Facebook, Youtube and Periscope. Investing in devices like these can double up your reach instantly.
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